Digital Marketing Insights Show

Patrick Brett - Digital & Data Analytics Engineer - Data Expert


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This episode features the brilliant Patrick Brett. Patrick is a Digital & Data Analytics Engineer at Cognizant. With an engineering background, Patrick reveals how he started to branch into coding and data. He recommends how a business can focus on its data. How to store and display big data using cloud services as a starting point.  He talks about how he developed an OEE (overall equipment effectiveness) process that allows the business to analyse the most common pitfalls of products and how they could improve to the process to reduce refunds etc.. He used Spotfire to visualise the data for the wider team giving them real data on the effectiveness of products within the business. Patrick talks about pulling together all his skills to develop the scoreboards app - real-time live scores for GAA matches.  This a good episode for anyone looking to understand big data options and coding areas like web scrapping with python.

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Digital Marketing Insights ShowBy Tom Gibbons