Patrick used to help run Google's in-house agency and previously was the ECD of Ogilvy UK. He's judged at Cannes Lions and now runs the Caples, a free-to-enter (as long as you enter on time) advertising awards show that helps highlight great creative work globally.

In this podcast, Patrick shares how the Caples started and valuable advice for people wanting to enter and win more awards.

You can read up more on the Caples at www.caples.org

You can find out more about Patrick at www.creative-matters.com

Take a creative course at www.42courses.com