<p>Saul Kaplan and Patrick Doyle, CEO of Domino's, talk the importance of customer experience in reinventing business models and they discuss that business model innovation is never done it should always be a work in progress.</p>

Saul Kaplan and Patrick Doyle, CEO of Domino's, talk the importance of customer experience in reinventing business models and they discuss that business model innovation is never done it should always be a work in progress.

Patrick Doyle: Domino's Work-In-Progress Brand

At the Business Innovation Factory, we help leaders design and test transformational business models. We do this for businesses and in complex social systems such as healthcare, education, and government. Our approach is human-centered — we seek to understand the jobs customers need done, and use this insight to design new experiences that will better serve them. We experiment in the real world, and rely on storytelling to engage others in the process.

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Patrick Doyle: Domino's Work-In-Progress Brand

Patrick Doyle: Domino's Work-In-Progress Brand