42courses Podcast

Patrick Fagan - Using behavioural science to make your marketing more effective and personal.


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We chat to the marvellous Patrick Fagan on all things behavioural science. Including what sparked his interest in behavioural science, his career highlights, the O.C.E.A.N. framework that looks at the big 5 personality traits in people and much more. 

Enjoy the listen, and be sure to check out Patrick's brilliant course, Behavioural Science for Effective Messaging



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