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Hello and welcome to another episode of 'This is HCD'. My name is Gerry Scullion and I'm a service design principal now based in Dublin, Ireland. In this episode we caught up with the brilliant Patrick Quattlebaum, co-author (alongside Chris Risdon) of the fantastic new Rosenfeld media book 'Orchestrating Experiences'. Patrick is founder of StudioPQ and former managing director of the service design consultancy Adaptive Path before its acquisition, after of which he was the Head of Service Design and Senior Director of Design at Capital One.

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