In Episode 33 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella talk shop with Patrick Stox—Product Advisor at Ahrefs, co-moderator of the TechSEO subreddit, and a foundational voice in the technical SEO world.

Patrick shares his journey from a self-taught developer to leading SEO voices at IBM and now Ahrefs, where he’s shaping tools used by thousands across the industry. You’ll get practical advice on scaling implementation, structured data, machine learning, Edge SEO, and why the best SEOs aren't chasing trends—but refining fundamentals.

🎯 In this episode: 

• Why Patrick believes great SEOs are just like mechanics—under the hood, ripping things apart
• How Ahrefs evolved into an all-in-one SEO powerhouse, and what’s coming next
• Speakable markup: is it the future of voice search, or just a toy without data?
• Why college degrees don’t matter if your practical SEO chops are legit
• Insights into Ahrefs’ internal culture, speed of product development, and roadmap
• Tools Patrick loves, myths he hates, and what most SEOs still get wrong about content
• The rising role of Edge SEO and how it helps overcome implementation bottlenecks
• Patrick’s take on performance, page speed, and how to make developers actually listen
• A hot take on AMP, crawl budgets, and how SEOs can work better with everyone—from design to dev

🔔 Subscribe for unfiltered tech SEO wisdom from the people building and fixing the modern web—one canonical tag at a time.

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin