E173 – Patterns in Social Media Posting, Podcasting, and Content Scheduling

There are patterns that most people fall into in life but also with posting content and social posts. In the past we did dig into the notion that Best Practices Are Not Always Best Practices for you and your business. You do need to test things and then keep testing them.

Our Posting Schedule Tests

We started at posting on MondayWe moved to WednesdayWe tried SaturdayWe currently post new episodes Sunday

If you are a YouTuber or Podcaster - you should test a schedule and stick to it. People will come to expect new content on day X at time Y and your ability to retain that viewer or listener will be higher than if you randomly post content to your channels.

Special Podcast Series Schedule

In recent years we have started doing big series that have 4-5 episodes that are also much longer than our normal shows. The amount of content in a short time is the complete opposite of what we usually do and we have seen normal listenership for that content when we thought it would be huge.

Again it comes to schedule and what makes sense and for our special series we are still testing!

What is Your Industry?

Think about what you read, test it but also think about your industry and business. If you are a restaurant that has dinner specials, perhaps posting daily at a certain time is what you need to do. What time? No idea but you really need to test that.

Mat gives an example of a Food Truck and how he has been trained to check at 11AM daily to see if they are going to be near him. That business has a posting schedule that he expects and likely many others.

Are You Marketing Your Content Marketing?

The last item that should be thought about when it comes to your schedule is... how much budget and time do you have to promote your content?

If you post new content daily are you promoting it each day? You spend all that time to create something but don't spend any to promote it you might want to rethink your balance.

Post multiple times to TwitterShare on LinkedIn and Facebook and other networksInclude it in your weekly newsletterPromote it... just do it in as many ways as you can.

Again - always be testing. Test time, date, visuals, messaging, networks, and anything and everything else.

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar guys. Thanks for joining us as always. And, uh, I know that we have the aim over there. So here's this virtual wave today. How's it going, bud? Cough.

Dave Rohrer: [00:00:19] As soon as I hit record, I started coughing.

Matt Siltala: [00:00:21] She knew that I was going to do that too.

So today what we're going to do is we're going to just jump right into it and, uh, This, this one's interesting chatting about it as we do, uh, before we record. But, um, there's different patterns in social media, the media posting that people, you know, even with what we do with our podcasting, but like there's different patterns that we jump into and things that we test and do, and don't do.

And, and I think it's interesting cause you know, you, you were starting to get into like some of the stuff that we've done and maybe I'll just hand it over to you and let you do that. And then get us started.

Dave Rohrer: [00:00:57] Well, I think we've talked something about this and [00:01:00] we've talked about the whole idea of best practice.

Isn't always best practice. Like, read it, look at it, but test it yourself. And that's what this comes down to is when are you supposed to post it's like, well, so, and so did a test of. Whatever number of accounts and whatever number of posts. And they decided that, yeah, you should always post at 9:00 AM on a Saturday or something.

Um, and then there's tools out there that will look at your data. Um, and it will also then tell you when you're supposed to be post. But the funny thing about that is, is if you've always be