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Patty Schmucker – Global Beauty Growth
Is your beauty brand distribution ready? Is it discoverable? These are two very important questions and on this episode of RadioAMB, Patty Schmucker addresses global beauty growth. Departing from Radio AMB’s normal format, Patty dedicates this episode to brand owners and shares her insight after reviewing hundreds of brands to present to retailers and distributors around the world.
Patty collected the most frequently asked questions from brand owners on where and how to sell, what buyers look for in selecting brands and key points on labeling, claims, and navigating international opportunities. She also goes into detail on how to create a brand that’s both protectable and recognizable.
Listen in as Patty gets to the roots of what it means to be distribution ready and why some brands fail while others succeed. We think that is pretty important in all things in beauty.
Transcript:
broadcasting from Manhattan Beach and
the World Wide Web you’re listening to
CHS are healthy life dotnet as a service
to our listeners this program is for
general information and entertainment
purposes only CHS are healthy life
dotnet does not recommend endorsed or
object to the views products or topics
expressed or discussed by show hosts or
their guests we suggest you always
consult with your own personal medical
financial or legal adviser we think
pretty is pretty important in all things
in beauty welcome to radio a and B
designed for those who want to live a
long and vibrant life I’m patty smoker a
licensed cosmetologist who’s been in the
business for over forty years radio a
and B stands for american-made beauty
and it’s where we tell the secrets
behind the making of health and beauty
products our program is brought to you
today by the Ferrari of foot care the
foot mate system podiatrists
recommend it and they say regular use of
the foot maid system can help stimulate
blood flow to the feet and aid in
keeping circulation problems to a
minimum the foot mate system is good for
your health as well as your sole the
foot mate system contours has contoured
bristles that create a stimulating
massage and extra clean power for the
feet including that often neglected and
hard-to-reach in between the toes your
feet will love you go to american-made
Beauty comm for the foot mate system you
know this is the season of beauty shows
in our industry the first quarter of the
year is where new entrance to the market
and brands expanding their offerings I
keep us all attending shows and being
excited about learning both Sephora and
Ulta the two powerhouses of the retail
beauty market hold their annual partner
meetings during the first quarter of the
year where they gather the brand’s
together and explore their plans for the
new year and learn about new things that
their brands have developed to excite
their customer
I’m going to dedicate the show to brand
owners during the last 120 days I’ve
reviewed hundreds of brands and has some
insights that I hope will help brands be
more effective in making their brand’s
distribution ready and discoverable by
consumers during our feature segment I’m
going to talk a little bit about Beauty
sold in America and the key things
brands need to know to get their
products on shelf or in e-commerce
platforms where consumers are buying
during our second segment we’ll talk
about key points to make a u.s. brand be
ready for going international during our
third section we will segue into the key
elements of creating and protecting a
recognizable
View all episodes
By American Made BeautyIs your beauty brand distribution ready? Is it discoverable? These are two very important questions and on this episode of RadioAMB, Patty Schmucker addresses global beauty growth. Departing from Radio AMB’s normal format, Patty dedicates this episode to brand owners and shares her insight after reviewing hundreds of brands to present to retailers and distributors around the world.
Patty collected the most frequently asked questions from brand owners on where and how to sell, what buyers look for in selecting brands and key points on labeling, claims, and navigating international opportunities. She also goes into detail on how to create a brand that’s both protectable and recognizable.
Listen in as Patty gets to the roots of what it means to be distribution ready and why some brands fail while others succeed. We think that is pretty important in all things in beauty.
Transcript:
broadcasting from Manhattan Beach and
the World Wide Web you’re listening to
CHS are healthy life dotnet as a service
to our listeners this program is for
general information and entertainment
purposes only CHS are healthy life
dotnet does not recommend endorsed or
object to the views products or topics
expressed or discussed by show hosts or
their guests we suggest you always
consult with your own personal medical
financial or legal adviser we think
pretty is pretty important in all things
in beauty welcome to radio a and B
designed for those who want to live a
long and vibrant life I’m patty smoker a
licensed cosmetologist who’s been in the
business for over forty years radio a
and B stands for american-made beauty
and it’s where we tell the secrets
behind the making of health and beauty
products our program is brought to you
today by the Ferrari of foot care the
foot mate system podiatrists
recommend it and they say regular use of
the foot maid system can help stimulate
blood flow to the feet and aid in
keeping circulation problems to a
minimum the foot mate system is good for
your health as well as your sole the
foot mate system contours has contoured
bristles that create a stimulating
massage and extra clean power for the
feet including that often neglected and
hard-to-reach in between the toes your
feet will love you go to american-made
Beauty comm for the foot mate system you
know this is the season of beauty shows
in our industry the first quarter of the
year is where new entrance to the market
and brands expanding their offerings I
keep us all attending shows and being
excited about learning both Sephora and
Ulta the two powerhouses of the retail
beauty market hold their annual partner
meetings during the first quarter of the
year where they gather the brand’s
together and explore their plans for the
new year and learn about new things that
their brands have developed to excite
their customer
I’m going to dedicate the show to brand
owners during the last 120 days I’ve
reviewed hundreds of brands and has some
insights that I hope will help brands be
more effective in making their brand’s
distribution ready and discoverable by
consumers during our feature segment I’m
going to talk a little bit about Beauty
sold in America and the key things
brands need to know to get their
products on shelf or in e-commerce
platforms where consumers are buying
during our second segment we’ll talk
about key points to make a u.s. brand be
ready for going international during our
third section we will segue into the key
elements of creating and protecting a
recognizable