In this episode, Jason and Paul discuss how brands can evolve to deliver exceptional experiences such as the Nutella Cafe and what it takes to build a brand today. Jason and Paul dive into the power of customer-centric brand building and Paul shares his leadership experience making the transition from finance to marketing to the CEO role. 

Paul Chibe is President and CEO of Ferrero North America and leads Ferrero Group’s US, Canada, and Caribbean businesses including iconic brands such as Nutella, Tic Tac, and Ferrero Rocher. Before Ferrero, Paul was US Chief Marketing Officer for Anheuser-Busch InBev and spent 11 years running the US Gum and Mints business for Wrigley.