<p>Paul Cramer talks about what sellers need to understand about the difference between air time and digital inventory and what sort of sales solutions each product requires.</p>

Paul Cramer talks about what sellers need to understand about the difference between air time and digital inventory and what sort of sales solutions each product requires.

Paul Cramer, Veritone

Each week, Jeff Caves leads a discussion about selling air time in the broadcast industry with some of the leading earners in the business.

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Paul Cramer, Veritone

Paul Cramer, Veritone