Podcast: The Human Risk Podcast (LS 38 · TOP 2% what is this?)
Episode: Paul Craven & Rory Sutherland on Magic & Alchemy
Pub date: 2022-08-26

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What do Magic and Alchemy have to do with human decision-making?

This episode — the 200th! — is the second part of a discussion with Paul Craven and Rory Sutherland. If you missed the first episode, I recommend starting with that, as some topics flow across both halves. You'll find it here:
https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/

Paul began his career in Finance with over 30 years working for Schroders, PIMCO and Goldman Sachs and now works in Behavioural Science. Rory is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and the Vice Chairman of Ogilvy.

Links that are relevant to the show:

Paul Craven - https://www.paulcraven.com/

Rory Sutherland - https://www.linkedin.com/in/rorysutherland/?

Rory's book Alchemy - https://www.penguin.co.uk/books/430379/alchemy-by-rory-sutherland/9780753556528

The Walton Ten Foot Rule - https://www.walmartmuseum.com/content/walmartmuseum/en_us/timeline/decades/1980/artifact/2648.html#:~:text=The%2010%2Dfoot%20Rule%20is,if%20I%20can%20help%20them.%E2%80%9D

Deirdre McCloskey on 'Sweet Talk' - https://www.deirdremccloskey.com/docs/humanomics.pdf

An interview with Kumal Gahotra of Ford where he talks about the emotions involved in customer's car purchasing decisions: https://s23.q4cdn.com/799033206/files/doc_events/archive/Ford-2019-JPM-Auto-Conference-Transcript.pdf

An article on FAB - Features, Advantages & Benefits - https://www.scottyschindler.com/selling-with-fab-features-advantages-and-benefits/

The David Ogilvy advertisement for Rolls Royce that references the noise the clock makes: https://swiped.co/file/rolls-royce-ad-by-david-ogilvy/

The Chanson de Roland - https://en.wikipedia.org/wiki/The_Song_of_Roland

Jean-Paul Sartre - https://en.wikipedia.org/wiki/Jean-Paul_Sartre

The Theatre of the Absurd - https://en.wikipedia.org/wiki/Theatre_of_the_absurd

Franz Kafka - https://en.wikipedia.org/wiki/Kafka

Tristan Harris' article on how technology is hijacking our minds - https://medium.com/thrive-global/how-technology-hijacks-peoples-minds-from-a-magician-and-google-s-design-ethicist-56d62ef5edf3

Morgan Housel's book The Psychology of Money - https://www.google.co.uk/books/edition/The_Psychology_of_Money/5HrrDwAAQBAJ?hl=en&gbpv=0

A video demonstrating Tesla's Dog Mode -
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