<p>On this episode, John Fanning sits down with Paul Dervan, Head of Brand Marketing at Miro, and former Chief Marketing Officer for the National Lottery. Paul discusses the importance of building a culture of marketing effectiveness, with examples from his career and his book <em>Run with Foxes: Make Better Marketing Decisions. </em></p>

On this episode, John Fanning sits down with Paul Dervan, Head of Brand Marketing at Miro, and former Chief Marketing Officer for the National Lottery. Paul discusses the importance of building a culture of marketing effectiveness, with examples from his career and his book Run with Foxes: Make Better Marketing Decisions.

Paul Dervan

Welcome to Bord Bia’s Brand Forum podcast series, in which host John Fanning talks to leading food and drink innovators, to learn from their success on how to build better businesses and brands. Our aim is to inform, inspire our Brand Forum members, by connecting great ideas and stories in the world of food and drink. The series will focus on the brand issues encountered in the marketplace. We’ll be looking cross category both in the domestic market and international markets, getting insights into trends, innovations and new ways of connecting with consumers and customers.

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Welcome to Bord Bia’s Brand Forum podcast series, in which host John Fanning talks to leading food and drink innovators, to learn from their success on how to build better businesses and brands. Our aim is to inform, inspire our Brand Forum members, by connecting great ideas and stories in the world of food and drink. The series will focus on the brand issues encountered in the marketplace. We’ll be looking cross category both in the domestic market and international markets, getting insights into trends, innovations and new ways of connecting with consumers and customers.

Welcome to Bord Bia’s Brand Forum podcast series, in which host John Fanning talks to leading food and drink innovators, to learn from their success on how to build better businesses and brands. Our aim is to inform, inspire our Brand Forum members, by connecting great ideas and stories in the world of food and drink.&nbsp;The series will&nbsp;focus on the brand issues encountered in the marketplace. We’ll be looking cross category both in the domestic market and international markets, getting insights into trends, innovations and new ways of connecting with consumers and customers.

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Paul Dervan

Paul Dervan