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Paul Ebert on Building People-First Franchise Brands That Actually Scale
Franchising only works when people come first.
In this episode of MustardHub Voices: Behind the Build, Curtis Forbes sits down with Paul Ebert, Group President at Home Franchise Concepts, to explore what it really takes to scale franchise brands without losing culture, trust, or humanity. Paul shares his unconventional journey from Big Four accounting to leading multiple high-growth home services brands.
The conversation dives into why franchising is fundamentally a people business, how investing in frontline workers drives customer outcomes, and what franchisors can (and can’t) do to support franchisees without crossing legal lines. Paul also explains why time — not money — is the modern customer’s most valuable currency, and how strong culture becomes a competitive advantage in labor-intensive industries.
This episode is a must-watch for franchisors, franchisees, and leaders who believe long-term growth depends on building systems that work for people — not just around them.
About Paul:
Paul Ebert is Group President at Home Franchise Concepts, where he leads several high-growth franchised brands including Two Maids, Aussie Pet Mobile, AdvantaClean, and Lightspeed Restoration. Paul has steered impressive growth through operational excellence, innovation, and a people-first leadership style.
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By MustardHubFranchising only works when people come first.
In this episode of MustardHub Voices: Behind the Build, Curtis Forbes sits down with Paul Ebert, Group President at Home Franchise Concepts, to explore what it really takes to scale franchise brands without losing culture, trust, or humanity. Paul shares his unconventional journey from Big Four accounting to leading multiple high-growth home services brands.
The conversation dives into why franchising is fundamentally a people business, how investing in frontline workers drives customer outcomes, and what franchisors can (and can’t) do to support franchisees without crossing legal lines. Paul also explains why time — not money — is the modern customer’s most valuable currency, and how strong culture becomes a competitive advantage in labor-intensive industries.
This episode is a must-watch for franchisors, franchisees, and leaders who believe long-term growth depends on building systems that work for people — not just around them.
About Paul:
Paul Ebert is Group President at Home Franchise Concepts, where he leads several high-growth franchised brands including Two Maids, Aussie Pet Mobile, AdvantaClean, and Lightspeed Restoration. Paul has steered impressive growth through operational excellence, innovation, and a people-first leadership style.