I welcome Paul Edwards today who is an interim Chief Revenue Officer. With many years experience in the IT and Telecoms sector, he empowers organisations and teams to win complex high value sales within competitive markets. He is also a mentor to businesses for exit.   Paul and I discussed the following:

• Moving from a corporate career to a portfolio/interim/fractional career
• Experience in the IT/Cloud/Telecoms sectors
• Co-founding a business
• How to build a healthy pipeline and sales business
• Building a start-up to a functional company
• Importance of networking
• How consultants provide sales and marketing strategies whilst taking on responsibilities for actions at the same time
• Working across multiple businesses
• Positioning companies and products to potential buyers
• Expectations on oneself when going freelance
• Not to work for nothing
• Define SOW and outcome before going into a business
• Price according to the value you add
• Be clear where you add value to a company
• Executing the strategy you set out
• NED and Mentor roles
• Try to work with people you like and who like you - something you cannot choose in the corporate world
• Don’t waste your energy
• LinkedIn: https://www.linkedin.com/in/p4uledwards/
• His book: https://www.linkedin.com/posts/p4uledwards_leaders-success-business-activity-6869656149742911489-YneH
• Paul's email: [email protected]

  Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.

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