Paul Friederichsen, Partner with the Blake Project, with BrandBiz and contributing writer with NY Daily News discusses a seminar he will be leading at TISE entitled, “How to Think Like a Creative Director” and how retailers and other advertisers can benefit from better understanding the steps of business communication. Friederichsen outlines the creative process, setting goals, how and when to ask the right questions and how to think strategically when it comes to business communications.

Posted: January 10, 2016