Paul Friederichsen, president of Brand Biz and partner in the Blake Project, talks about retail websites and blogs and keeping both fresh and up-to-date. He discusses initiating new and creative ideas for blogs and the need to hire a professional to fill this need; however, he adds that the owner needs to stay involved. Also discussed is including installations in blogs with a description of the situation going into the job, the floor covering that was selected, the problems encountered, and solutions, complete with photos.