Demandbases’ VP EMEA, Paul Gibson, opens up about why ABX, or account-based experience, is the future of ABM, or account-based marketing. He acknowledges that many marketing leaders have limited time, budget, and resources, and shares where marketers are falling short in their ABM strategies and where they need to focus their efforts to get back on track. In addition, Paul reveals to Oktopost's Director of Social Strategy and host, Jennifer Gutman, some pointers on how we can all shift our mindset into the ABX mentality to effectively impact revenue.