We chat with Paul Heintzman, who at the dawn of the covid-19 pandemic, leaves the banking industry to start a new liquor here in KY - Salt Water Woody Rum. We get to hear how his passion and drive overcame the hurdles of not only starting a rum brand in a bourbon state, but during a pandemic that forces restaurant operators to close their doors. Hang on to your seat for this episode as we get a little rowdy.