Check it out on Itunes | StitcherOn this episode, we talked to Paul Henderson of Outcome Leaders where we talked extensively about customer success programs. Here are some key takeaways from this episode:Know who your customers are and what success look like to them. Having that clarity will make your job a hell of a lot easier. It'll also increase your conversion rate and make your whole marketing approach a lot more efficient and cheaper because you know exactly who you're marketing to...