From 2008: It doesn’t matter whether you’ve seen or even heard of these real movie titles, because they’re providing a profitable existence for Paul Hertzberg, president and CEO of CineTel Films. Paul Herzberg, CEO/President, Cinetel Films[/caption] Movie fans focused on the weekly Top 10 movies and their box office take are missing an entire dimension of the film business. That’s where independents such as CineTel operate, cranking out movies largely on the fringes.