An Unorthodox CEO

Paul Matthews: Why Customer Experience is so important


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Welcome back to Season 2 of An Unorthodox CEO! This week, we are joined by Paul Matthews, customer experience expert and director at Insight 6!

Listen as Steve and Paul chat about where the opportunity for him to start his own business came from, how creating positive feelings for customers is so important and his highs and lows in business! Plus so much more!


00:00 Intro

02:10 Where Paul started his career

05:40 Always loved sport & fitness

08:00 The opportunity to start his own business

11:00 What insight 6 does for businesses

12:30 How the surveys influenced Sussex Beds

13:10 Why getting feedback is so important

14:53 Turning poor experiences into great ones

17:15 Team satisfaction surveys are needed

18:38 Pauls highlights & toughest parts of running his own business

20:27 A note from Olivia (Pauls Daughter)

21:40 Customers always remember the feeling they had

23:30 How Paul destresses

24:30 A gift from Paul to Steve & Victoria

26:12 Quickfire Questions

30:44 Tip of the Week

32:45 Outro


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An Unorthodox CEOBy Sussex Beds