Paul Meldrum, the owner of Meldrum Performance Coaching, is also a recipient of the Clinical Excellence Award & was a former Personal Trainer of the Year. He started as a personal trainer in a commercial gym, however he soon left due to burnout. He then did freelance personal training and then moved to creating his own small sports studio. He had a lot of inquiries so he decided to expand, doing semi-private training, and ended up operating a commercial gym with 400 PT members. Although his gym was doing well, he started question how he can prevent his business from losing money when his clients left or moved away. And that’s when he decided to sell online. A year before Covid hit, he decided to sell his gym. Because he loves doing in-person training, he continued to do subcontracting with gym but he also spent a lot of his time developing online programs. At that time, he business was 60% online & 40% in person. Only 1 day after the lockdowns due to Covid happened, he was already operating 100% online, with all his systems in place. Today, his business is 95% only & only 5% in person.   In this episode, he talks to us about why going online is better than training in person and how to make your client realize the same, the SICC protocol which is a coaching framework that helps the client make the right decisions for themselves, his secret to client retention (he has only lost 1 client in all of 2022!), and more!