Ayna Insights

Paul Miller: Industrial B2B Digital Transformation—Lessons from Grainger


Listen Later

How can manufacturers establish digital authority without disrupting traditional distribution?

In this episode, Nidhi Arora, Vice President, Ayna, talks with Paul Miller, former head of global e-commerce at Grainger, who helped turn it into a digital powerhouse. From CD-ROM catalogs to advanced e-commerce platforms, Miller shares how Grainger embraced digital tools to enhance customer engagement. He explores the evolving manufacturer-distributor dynamic and why manufacturers must take charge of their digital presence. As tech-savvy professionals reshape the workforce, Miller highlights a step-by-step approach to digital adoption that delivers real results.

Paul Miller led Grainger’s e-commerce expansion, making it one of the largest industrial digital platforms. His expertise in customer-centric digital strategies has been pivotal in Grainger’s transformation and broader industrial digitalization.

 

Discussion Points

  • (00:00) Grainger’s early digital adoption and customer focus fueled its e-commerce success. Paul Miller shares key lessons.
  • (12:04) B2B can learn from B2C—merchandising and tech help overcome skepticism and drive digital adoption.
  • (17:10) Manufacturers must own their digital presence to stay competitive in an evolving market.
  • (26:24) Industrial tech is rapidly evolving—Chicago event will explore key digital transformation trends.
  •  

    Ayna is a premier advisory and implementation firm in the industrial technology space, leveraging a team of experienced leaders to help companies and investors drive performance improvement and value creation. The host of this episode Nidhi Arora is Vice President of Content & Marketing at Ayna.

     

    For More Information


    Paul Miller LinkedIn

    Grainger

    Titanium Economy

    Ayna.AI Website

    Nidhi Arora LinkedIn

    ...more
    View all episodesView all episodes
    Download on the App Store

    Ayna InsightsBy Ayna.AI