Brainstormin' with Bill Frank

Paul Oyer Is Schooled On Economic Theory Practiced In Small Businesses From His Book Roadside MBA


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Here’s a riddle for you. What do you get when you put three economic academics in a car with a GPS system and a mission to interview small business owners?

You get a book—in this case, Roadside MBA: Back Road Lessons For Entrepreneurs, Executive and Small Business Owners.

Co-author Paul Oyer and I explore some of these lessons to see if academics can apply economic theory to small business realities.

The post Paul Oyer Is Schooled On Economic Theory Practiced In Small Businesses From His Book Roadside MBA first appeared on Brainstormin' with Bill Frank.
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Brainstormin' with Bill FrankBy Bill Frank