One on One Interviews

Paul Pedrazzi of Salesforce: 2 crucial elements for CRM success with SMBs are Simplicity and Emotion


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We had a chance to sit and talk with Paul Pedrazzi, SVP of Product for Salesforce’s SMB focused product, Essentials. We wanted to hear how Salesforce’s approach to the small business market is evolving, the commitment Essentials has from the executive team to provide SMBs with the products and services they need to succeed, and also hear how Essentials, which operates as its own business within Salesforce, is changing the look and feel of the company’s enterprise offerings – and even how the company engages customers overall.
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One on One InterviewsBy Brent Leary and Small Business Trends

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