Paul Roetzer started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism.

Paul Roetzer started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism.

Paul Roetzer started PR 20/20 in November 2005&nbsp;after seven years at a traditional PR and marketing firm. He is the author of&nbsp;The Marketing Agency Blueprint&nbsp;(Wiley, 2012)&nbsp;and&nbsp;The Marketing Performance Blueprint&nbsp;(Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism.

Paul Roetzer of PR 20/20

Welcome to the Connected Enterprise Podcast, sponsored by Vision33 and hosted by Carl Lewis. Our guests share with us how they stay connected. We explore the stories of market leading businesses and how they connect and collaborate in the digital economy. Bill Gates co-founder of Microsoft has said that quote, "information technology and business have become inextricably interwoven. You can't talk meaningfully about one without talking about the other." Of course, the reality is that every business needs to be connected in order to be competitive in our global economy, whether it's to their value chains, partners, government, or the Internet of things. This podcast explores the opportunities and lessons in achieving profitable and productive business connectivity.

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Paul Roetzer of PR 20/20

Paul Roetzer of PR 20/20