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Paul Shrater and Minimus Brands: E-commerce Innovators
In this engaging episode of Software Spotlight, host Michael Bernzweig welcomes Paul Shrater, the visionary entrepreneur behind Minimus Brands. Paul shares his fascinating journey from the entertainment industry to becoming a leader in e-commerce. Learn how a personal need led to the creation of Minimus, a pioneering company in travel-sized products, which has since expanded into contract packaging and third-party logistics (3PL).
Paul discusses the challenges and opportunities presented by the evolving consumer landscape, including the impact of Amazon and the importance of omni-channel distribution strategies. He also highlights innovative marketing approaches such as leveraging influencer partnerships and TikTok's algorithm to reach new audiences. Discover how Minimus Brands continues to support and build brands by offering comprehensive solutions from sourcing to distribution.
This episode is packed with insights on entrepreneurship, technology, and consumer trends that are shaping the future of commerce.
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By Software OasisIn this engaging episode of Software Spotlight, host Michael Bernzweig welcomes Paul Shrater, the visionary entrepreneur behind Minimus Brands. Paul shares his fascinating journey from the entertainment industry to becoming a leader in e-commerce. Learn how a personal need led to the creation of Minimus, a pioneering company in travel-sized products, which has since expanded into contract packaging and third-party logistics (3PL).
Paul discusses the challenges and opportunities presented by the evolving consumer landscape, including the impact of Amazon and the importance of omni-channel distribution strategies. He also highlights innovative marketing approaches such as leveraging influencer partnerships and TikTok's algorithm to reach new audiences. Discover how Minimus Brands continues to support and build brands by offering comprehensive solutions from sourcing to distribution.
This episode is packed with insights on entrepreneurship, technology, and consumer trends that are shaping the future of commerce.
Creators & Guests
-> Career Stalled?
- Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.
- Fast-track tech career courses – no experience or degree required!
Start Free Course
https://softwareoasis.com/start-free-course
-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.
Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.
https://softwareoasis.com/newsletter
-> Join our Patreon
https://softwareoasis.com/patreon
What can you expect from our Patreon?
By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:
- Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
- Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
- Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
- Community Access: Join a private channel to connect with other listeners.
- Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
- Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.