In this engaging episode of Software Spotlight, host Michael Bernzweig welcomes Paul Shrater, the visionary entrepreneur behind Minimus Brands. Paul shares his fascinating journey from the entertainment industry to becoming a leader in e-commerce. Learn how a personal need led to the creation of Minimus, a pioneering company in travel-sized products, which has since expanded into contract packaging and third-party logistics (3PL).

Paul discusses the challenges and opportunities presented by the evolving consumer landscape, including the impact of Amazon and the importance of omni-channel distribution strategies. He also highlights innovative marketing approaches such as leveraging influencer partnerships and TikTok's algorithm to reach new audiences. Discover how Minimus Brands continues to support and build brands by offering comprehensive solutions from sourcing to distribution.

This episode is packed with insights on entrepreneurship, technology, and consumer trends that are shaping the future of commerce.
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