Carl and Richard talk to Paul Thorsteinson about the business of selling mobile apps. Paul talks about how he jumped on board the iPhone App Store opportunity at the beginning. Paul and his partners created Own This World for the iPhone, a 'Risk-like' game to take over the world. The game opened the door to working with Robots and Pencils, building mobile applications for enterprise and large organizations. The conversation continues into the integration of traditional media with mobile devices and how to deal with getting visibility in the marketplace.