On this episode of Facing the Giants, Scott Kerr speaks with artist and entrepreneur Paula Crown about the recent launch of AspenX, a new retail and experiential luxury lifestyle brand that captures the spirit of wealthy hotspot Aspen, Colorado. Crown, whose family owns the Aspen Skiing Company and iconic uber-luxe resort The Little Nell, discusses her vision behind the brand, collaborating with Prada on a line of eco-friendly winter wear, competing in a crowded field of luxury skiwear brands, and the relaunch of the highly sought-after AspenX Mountain Club and the benefits of paying a $275,000 initiation fee. Plus: A 'snow beach' pop-up in partnership with acclaimed photographer Gray Malin

Featuring:

Paula Crown, Artist and Entrepreneur, AspenX (aspenx.com)

Host:

Scott Kerr, Founder & President of Silvertone Consulting

About Facing the Giants podcast:

Luxury entrepreneurs talk about competing with the Goliaths of the industry.

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Twitter: @facinggiantspod, @scott_kerr, @silvertone_inc

Email: [email protected]

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