Paula Macaggi of RETHINK Retail is an international expert on retail. Based out of Portugal, Paula helps retail brands communicate their stories. She has a passion for understanding consumer behavior, market trends, and international marketing. Paula provides insight on global trends in retailing and the future of in-store shopping. Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioSpark Plug is brought to you by SnowShoe.io, the leading provider of SparkLoyal...