Paula Thomas is the creator of the popular "Let's Talk Loyalty" podcast and the author of a variety of articles on global best practices in convenience retail. With over twenty years of experience delivering tangible results for some of the world's top brands, her clients have included Telefonica O2 Ireland, Electric Ireland, AIB, Avios, and The Entertainer Group. Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioSpark Plug is brought to you by SnowShoe.io, th...