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Paulette Ensign sold two million copies of her 16-page, 110 Ideas for Organizing Your Business Life, in multiple languages and formats without spending a penny on advertising. Discover how to reach more people without selling and  without doing research because you already know what others don’t.

00:00 Show Opening

00:55 7 Critical Keys to7Successful Relationships gift    offer

01:30 Paulette Ensign bio

004:09 Paulette’s deep dive into the new organizing industry and who benefits today

07:00 Each of us has our own organizing style reflecting our uniqueness across our lives

07:20 Each of us is a subject matter expert

07:40 Parents with unrecognized expertise other parents seek

08:00 Her own experience launched a business selling 2 million booklets in multi-languages and formats without spending a penny on advertising

08:30 She embraces her uniqueness and show others how to prevent being lost in a sea of sameness

09:19 Making the point - white vinegar booklet

09:53 We all know things other people don’t 

10:06 Why Tips booklets are valuable to people

11:15 Start at the most basic level with tips

13:15 If something is not there I say,”How can i bring something new and different!”

14:22 Each person has their own learning style. Not one-size-fits-all

15:00 “I do not teach people to sell one copy at a time to one end user” - how she delivers and to whom. - This is a different process for different results.

18:07 “I teach reaching more people faster and easier  and the booklets are perceived as a gift - not directly from you

20:37 Sponsor Break - You Gotta Ask Questions Digital - Audio book set

21:30 Each of us is unique as are our audience members. You reach your audience in different formats addressing multiple learning styles and life styles.

32:21 Less is more - easy to digest gets consumed

34:36 Paulette’s Business Super Power: Awareness, Consciousness, Mindfulness and how each skill leads to new products that feed people’s wants and desires

35:40 We already have everything we need. The only research you need to do is…

37:10 Why some people fail to see the benefit of simple tips

37:52 “I don’t talk in terms of selling. I talk about…”

38:24 Once you forget that the goal is to reach and help more people THEN there is a problem

38:33 The Goal: you are attempting and succeeding in reaching m

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