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Some people run restaurants.
Others define service.

Paulo de Tarso has spent his career focused on the craft of hospitality itself.

From The Wolseley and Scott’s to opening Bar Boulud London under Daniel Boulud, his reputation has been built on standards, warmth and front-of-house excellence at the very highest level.

Later, as founder of Margot in Covent Garden and as a TEDx speaker, he brought those ideas into something of his own — shaping not just restaurants, but conversations around hospitality and human connection.

This conversation is about service.

Not as performance —
but as connection.

And why guests remember how a place made them feel long after they’ve forgotten what they ate.