Kathleen Booth, SVP of Marketing & Growth at Pavilion, believes “happy customers beget happy customers.” By testing subscription packages, buyer behavior, and new sales strategies, Pavilion is taking a customer-centric approach to creating a sustainable community (that will lead to increased pipeline generation).

• About this Pioneer > 0:37
• Biggest Challenges > 4:01
• Looking Forward > 7:47
• 100 Pennies Game > 9:07
• Final Thoughts > 13:24

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About this Pioneer

Kathleen Booth joined Pavilion as a member in 2019, and later went on to become a founding co-chair of the Washington DC chapter, a Pavilion Ambassador, and today, SVP of Marketing and Growth. In that capacity, she leads marketing and growth for the 10,000+ member global community of go-to-market executives. Prior to joining Pavilion, Kathleen was founder and CEO of Quintain Marketing, a digital marketing agency. After selling her company and before joining Pavilion, she held marketing leadership roles at VC-backed B2B technology companies including Attila Security, clean.io, and Tradeswell and continues to serve as an advisor and fractional CMO to early stage B2B SaaS and Web3 startups. She has been recognized as one of the 50 Top B2B Marketers to Watch by TopRank, and one of 6 Global Marketing Advisors Who Are Rising Stars by USA Today.