13: Pawel Grabowski on Getting Measurable Results from Content Marketing

Today, I’m talking with Pawel Grabowski, the founder of UserMagnet.io, a done-for-you content marketing service for B2B SaaS companies. Pawel is an experienced SaaS copywriter with over 5 years of professional experience who has written hundreds of blog posts, guides, ebooks, and other lead generation assets. In our chat, we cover everything from common content marketing mistakes to using the 80/20 rule to prioritize your promotion strategy, but where we really dive in is how to get measurable results from content marketing. Pawel shares the process he follows to help B2B SaaS startups grow their user base and generate leads through a targeted content strategy. If you’re tired of not getting results from your content, then this episode is for you.