Multiple newspaper outlets, social media platforms and streaming services have introduced a subscription model for those who want to use the service but don’t want to consent to sharing their personal data to support advertising.
We want to Start Talking about what this means for the future of consumer online services that have grown up in synergy with the ad-based business model:
- Are we heading to a future of ‘pay to play’ and is this the biggest disruption to the way consumers access online services that have become gateways to the digital world?
- Is this ‘forced consent’ or ‘consumer choice’?
- Shouldn’t consumers expect privacy to be respected whether they pay for a service or not?
- How can an appropriate, affordable price be set for a paid, non-targeted advertising service?
- What implications does it have if two options are on the table? 

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- Liz Brandt, CEO, Ctrl-Shift

- Tobias Judin, Head of International Section, Norwegian Data Protection Authority

- Agustin Reyna, Head of Legal & Economic Affairs, BEUC

- Nathalie Laneret, Vice-President Criteo, Government Affairs and Public Policy