Kasra Dash and James Dooley explain how pay per sale works because businesses only pay when revenue is created. Profit drives feasibility because the percentage paid must exceed the generator’s acquisition cost. KPI clarity protects cash flow because conversion rate and lead cost determine sustainable commission levels. Revenue share removes risk because no payment is made for failed leads. Industry flexibility expands value because the model suits e-commerce, services and high-ticket jobs. Shared margins strengthen partnerships because both sides win only when sales close.