What's wrong with paid media? Hey, I paid to guest on a podcast before and plan to do much more of it very shortly. When I paid, I met the host. I needed to make sure they got to know me. It was a strategic move that paid off. Ok, Divas that want all of the "earned" media but never promote the episode (yep, I said it), when you pay, you aren't sitting around waiting to be asked or asked and overlooked; learn to build your table, it's just that simple. In 2023, I am moving towards a dominantly paid interview podcast. I'll deep dive and tell you why next week.