Many platforms start with payments as a feature. But the highest-performing companies treat payments as a business line- with clear ownership, KPIs, marketing support, and executive visibility. 

Shannon and Michelle discuss how vertical SaaS platforms turn embedded payments into one of the most powerful revenue drivers in the business by talking about: 

• Why adoption doesn’t happen by accident 
• How marketing drives attach rates 
• The role of sales compensation and executive ownership 
• Why operator-led partners accelerate growth 

Learn everything that separates stalled payments adoption from a true revenue engine in this episode. 

🎧 Subscribe to Payment Pulse for more insights on embedded payments, SMB growth, and turning payments into a strategic advantage. 

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