The cannabis industry, while fraught with regulatory challenges and financial hurdles, continues to grow and innovate, particularly on the fronts of retail and delivery services. The inability to process credit transactions remains a critical bottleneck in cannabis delivery services. The CEO of Eaze, Cory Azzalino, joins us today to talk about how Pivoting from technology to comprehensive retail services has been pivotal for Eaze's growth in the competitive cannabis market.

Azzalino discusses the challenges of terminal-based payments – a stopgap measure that cannot replace the ease of online credit transactions. This hurdle considerably impacts sales and customer satisfaction, and according to Azzalino, every six months, the company faces a "crisis" due to payment processing issues, showing a dire need for an industry-wide solution. Azzalino's journey from a Deloitte accountant to the leader of a cannabis tech company underscores the shifting tides in career pathways created by emerging industries.