Crumpets by Merna is based and baked in Sydney, with a philosophy for using the best quality local ingredients and working closely with Australian farmers and producers to achieve this. Their products are served at cafes, restaurants and can also be purchased online for food lovers across Sydney and beyond.

With restaurants and cafes closed, Merna quickly realized their online sales needed to increase in order to survive the pandemic. Through the power of collaboration, Crumpets by Merna joined forces with sister business, Pepe Saya to create the ultimate 'self-isolation' breakfast box. Listen in as Merna and Pierre share their takeaways on the importance of agility and finding pivot strategies that don't necessarily mean an entire business re-modelling.