As an industry, we often get caught up in field operations like mowing, spraying, and landscaping, but we neglect the business side of our business. When we take some time to think about that side of things, that really is the side that is going to make our business grow and become more profitable and successful over the long term. This conversation goes over a lot of topics you may say are boring, but l don't neglect them because you'll find when you take them seriously, you'll start take massive steps in the right direction.

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