A new Pew Research study confirms what many in journalism have feared: 99% of Americans hit a paywall... and walk away. In this episode, Yoni Greenbaum digs into what this means for the future of news—and why the audience we thought we had may not be the one willing to pay for it.

Expect:

• Fresh data on how Americans respond to digital paywalls
• Surprising insights into why most people still don’t pay for news
• A candid look at the cracks in subscription models—and what might come next

Whether you lead a newsroom, manage a membership program, or just care about the future of journalism, this one’s a reality check.

🎧 Tune in for a sharp, honest look at the economics of attention—and what it will really take to make news sustainable.

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