One of the things that helps your posts get traction is if you have a nice, pretty card that displays when you post the URL on social media. Plain blue links just don't get clicked. With WordPress and other dynamic Content Management Systems (CMSs), you can get plugins to create the pretty cards. But with Jekyll (and Hugo and other Static Site Generators), you need to build the capability into your theme. It's not hard, you just need to know what metadata to build, and of course, Bart is here to teach it to us.

You can find Bart's fabulous tutorial shownotes and the audio podcast at pbs.bartificer.net.

Read an unedited, auto-generated transcript with chapter marks: PBS_2026_06_27

Join our Slack at podfeet.com/slack and look for the #pbs channel, and check out our pbs-student GitHub Organization. It's by invitation only but all you have to do is ask Allison!