Mindset. Mindset, mindset, mindset. Why do we keep coming back to this topic? Because it doesn't just matter, it is and can be pivotal in all our endeavors. This is more than positive thinking. Sometimes positive thinking is akin to the 19th century writer and philosopher Fyodor Dostoevsky's observation of a white polar bear: Try to pose for yourself this task: not to think of a polar bear, and you will see that the cursed thing will come to mind every minute (1863). The stronger the focus is on trying to stay positive, the more annoying it becomes. Mindset isn't about a singular focus, it's about a manner of living, which Brian and Kate beautifully emphasize in this installment of Profitcast. Read more...