Super niche, activate! I enjoy it when Brian goes with a superhero theme for an episode of Profitcast because it means that I can write about superheroes. I suppose I could always write about superheroes, but at least now it isn't totally out of left field. Several weeks ago I wrote about superhero origin stories and the similarities to a podcaster's origin story, and in many ways this post will build off that same idealism. If you missed it, click here.br /

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Whether you're into the modern model of superheroes or not, don't get hung up on the box office successes (and failures) that our culture loves to glorify. Think instead about the model of a superhero, or even just a hero. A person living in the real world with an extraordinary ability who feels drawn to make an effect on the world because X-Y-Z; at first their efforts are awkward or ineffective because they don't know how to properly use their powers to effect the greatest change; as they settle into their powers and differentiate between allies and villains, they understand how best to control the skills they have in order to be the most successful. Read more...