Catchy headlines are by no means a new idea. Since the dawn of print media, either newspapers or tracks or pamphlets, distributors have put a lot of effort into making information appealing. Headlines present a unique challenge in that they must make the potential of information appealing.br /

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Anything that has a headline likely utilized one of a number of tactics: humor, pun, alliteration, wow-factor. The goal, essentially, is to quickly and briefly draw attention to the content of a story or article. Hopefully once the reader is committed to the article, the content speaks for itself. As Brian points out on the podcast, this is always a tricky combination of making the headline interesting and informative, while not being misleading or boring. Read more...