Not too long ago, Brian covered a listener question that was: when should I monetize my podcast? (That was episode 40.) Based on current models and expectations of sponsors, trying to monetize too quickly can often yield frustrating and discouraging results. But this week, Brian chats with Espree Devora of We Are LA Tech and finds that someone is finally defying the traditional safe, though nonetheless calculated, approach to finding sponsorship for your podcast. And finding it before launching a podcast.br /

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Honestly, it's best if we just let Espree explain her methodology, because her passion and excitement outweigh any feeble attempt I make here of regurgitating her words! Instead, I'd like to get you excited about what this woman is up to in podcasting and encourage you to take a close look at her approach to a super niche. Read more...