Last week Brian got nerdy about DragonCon so that he could relate the importance of building a community. This week, Brian gets nerdy about business with very special guest Tom Schwab. It's not purely about business, mind you, but as starting, growing, and maintaining a podcast is very much a business venture, many of the same principles can be applied as we consider the various options available to us in marketing.br /

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One of the most disheartening facts to hear about is how little time people spend reading in lieu of audio or visual resources. It's not an exclusive fact, as I am likely one of few people my age who prefer holding a local newspaper in my hands over a global, glowing newspaper in the palm of my hand, but it’s foolish to ignore the fact that listening is the preferred method of information consumption. This isn’t to say blogging isn’t useful, but everything does have its place. Read more...