One of the most overused phrases from classic film is from Field of Dreams (1989): If you build it, he will come. It is whispered to Kevin Costner's character Ray at the beginning of the film when he's walking through the cornfield on his farm. In a way similar to Noah of the Bible, Ray acts on the instruction from this mysterious voice in spite of the ridicule he receives and the outcome is unlike anything anyone has ever seen.br /

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Have you ever met someone who just seems made to do what they do? I'm sure many of you believe that podcasting is your calling. Maybe you heard a mysterious voice that said, If you talk about this and publish it on the internet, they will come. I'm not here to judge that! What I am here to do is tell you that building something is only half the story. Read more...